KENWOOD LAUNCHES 2009 SPRING SALES PROMOTION TO EAGER DEALERS
LONG BEACH, CA (Car Entertainment) --
Kenwood USA Corporation announced the launch of its 2009 Spring Sales Promotion at the Company’s annual sales representative meeting prior to the 2009 Consumer Electronics Show in Las Vegas, NV.
Keith Lehmann, Kenwood’s Senior Vice President of the Consumer Electronics Sector, said “Our yearly Spring Sales Promotion is always highly anticipated by our dealers. It’s a proven method of increasing dealer profitability through the critical new product delivery phase, when consumer excitement rises and new product curiosity reaches a peak.”
Dave Hoag, Director of Sales for Kenwood Mobile Electronics, said “Dealers were pleased in 2008 to see the sell-through of Kenwood products exceed that of other brands, and we predict similar results in 2009. Our Spring Sales Promotion is the official season kick-off for Kenwood dealers, where we help them map out their Kenwood business from January to April and identify the areas where they will be most profitable. Very few companies work so closely with their dealer base in this manner, but Kenwood believes this one-to-one relationship is key to success in the long term.”
The Kenwood Spring Promotion is a profit-enhancement program that affects dealer orders written to a four-month target (January, February, March and April). Additional sales programs run concurrently to the Spring Promotion and enhance profitability even further. Details on these programs are available from all Kenwood Representatives and Sales Management.
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Kenwood Corporate Information
Founded in 1961, Kenwood USA Corporation is a leading developer and manufacturer of audio and video products for home, car, and personal use. Offering more than 250 products, Kenwood is one of the three largest selling brands of audio and video entertainment products in the United States and is recognized by consumers and the consumer electronics industry for providing superior quality, reliability and value.
Kenwood Communications, based in Suwanee, GA, established in 1983, maintains a leadership position in North and South America for mobile and portable two-way radios and custom systems. Clients include prominent federal, state and local government agencies and first responders and private industry including manufacturing, contracting, security, hospitality and education. Kenwood USA Corporation, based in Long Beach, Calif., is the largest subsidiary of Kenwood Corporation (Japan).